PSQ Holdings CEO outlines financial discipline strategy

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Message from Dusty Wunderlich, President & CEO of PSQ Holdings

February 5, 2026 8:00 AM EST

WEST PALM BEACH, Fla.--(BUSINESS WIRE)-- PSQ Holdings, Inc. (NYSE: PSQH) today issued the following letter to shareholders:

February 5, 2026

To Our Shareholders

Four weeks ago, I stepped into the role of Chairman. Last week, I assumed the additional responsibility of Chief Executive Officer. While I previously served as Chief Strategy Officer prior to this transition, these new roles require a different posture, one grounded in direct accountability for execution, capital allocation, and results.

Since taking on these responsibilities, I have spent time assessing the business... More