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April 29, 2021 - The IPO for UFC owner Endeavor Group Holdings, Inc. (NYSE: EDR) opened for trading at $27 after pricing 21,300,000 shares at $24.

The company recently named Tesla CEO Elon Musk to its Board.

Morgan Stanley, Goldman Sachs & Co. LLC, J.P. Morgan and Deutsche Bank Securities are acting as joint lead bookrunners, Barclays, Citigroup, Credit Suisse, Evercore ISI, HSBC, Jefferies LLC, Moelis & Company LLC, Piper Sandler & Co., RBC Capital Markets and UBS Investment Bank are acting as joint bookrunners and CODE Advisors, DBO Partners, LionTree, Academy Securities, R. Seelaus & Co., LLC, Samuel A. Ramirez & Company, Inc. and Siebert Williams Shank are acting as co-managers for the proposed offering.

Endeavor is a global entertainment, sports and content company, home to many of the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.


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Upcoming IPO

The owner of the UFC, Endeavor, is expected to go public shortly.

The company recently named Tesla CEO Elon Musk to its Board.

The offering is being led by Morgan Stanley, Goldman Sachs & Co. LLC, JP Morgan, KKR, and Deutsche Bank.

Endeavor is a premium intellectual property, content, events, and experiences company. We own and operate premium sports properties, including the UFC, produce and distribute sports and entertainment content, own and manage exclusive live events and experiences, and represent top sports and entertainment talent, as well as blue chip corporate clients. Founded as a client representation business, we expanded organically and through strategic mergers and acquisitions, investing in new capabilities, including sports operations and advisory, events and experiences management, media production and distribution, brand licensing, and experiential marketing. The addition of these new capabilities and insights transformed our business into an integrated global platform anchored by owned and managed premium intellectual property.