Consumer sentiment, quarterly convergence, superhero debt: 3 things to watch

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94% of Disney+ subscribers stayed following price jump; suggests room for further increases

March 17, 2023 10:59 AM EDT

According to new data from subscription-analytics firm Antenna, about 94% of Disney+ subscribers stayed with the streaming service following a 38% price increase imposed by The Walt Disney Company (NYSE: DIS) back in December. The hike was part of the media companys launch of an ad-supported streaming product.

In our zeal to grow global [subscriptions], I think we were off in terms of that pricing strategy, and were now starting to learn more about it and to adjust accordingly, Mr. Iger said last week at a conference hosted by the investment bank Morgan Stanley.... More