Aol (AOL) Lifts on Big Ad Plans, Positive Analyst Commentary

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Go back to Aol (AOL) Lifts on Big Ad Plans, Positive Analyst Commentary

AOL (AOL) Launches New, Programmatic Ad Platform, 'ONE by AOL'

March 26, 2014 12:07 PM EDT

AOL (NYSE: AOL) unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types.

AOLs Chairman and CEO, Tim Armstrong and Bob Lord, CEO of AOL Platforms, made the announcement during a keynote presentation at ad:tech San Francisco 2014 where they shared their vision of advertisings future: an open ecosystem where partners and competitors,... More