Lyft to launch Alcove brand for global chauffeur services in 2027

FREE Breaking News Alerts from StreetInsider.com!

E-mail Address

StreetInsider.com Top Tickers, 10/21/2026

1. SPCX
2. NVDA
3. NFLX
4. ISRG
5. RTX
6. COF
7. SMCI
8. TSLA
9. BRZE
10. GOOGL

Go back to Lyft to launch Alcove brand for global chauffeur services in 2027

Lyft, Inc. Introduces Alcove, a New Global Brand for Its Chauffeur Network

October 15, 2026 8:00 AM EDT

Launching in early 2027, Alcove will combine TBR Global Chauffeuring's service expertise and global network with new technology to modernize global corporate ground transportation

Alcove will be Lyft, Inc.s dedicated brand for global chauffeuring services Alcove will combine high-touch service and a world-class passenger experience with greater visibility and control across global corporate travel programs TBR Global Chauffeuring will transition to the Alcove brand in early 2027 Business customers will have access to Alcove in early 2027 through a new portal and current TBR channels, followed by a new mobile app later in... More