Sun Life Financial refreshes global brand with new logo and tagline

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Go back to Sun Life Financial refreshes global brand with new logo and tagline

Sunlife unveils new global brand

October 15, 2026 6:06 AM EDT

New logo, Sunlife name and Making life brighter tagline reflect the evolution of the global organization and its commitment to Clients

New logo modernizes Sunlife's sun globe design, creating a more distinctive look for an increasingly digital world. Sunlife as one word, reflects the broader role the company plays in Clients' lives today while maintaining its connection to a trusted name. New global tagline, Making life brighter, captures Sunlife's commitment to helping Clients move forward with confidence.... More