Zeta Global unveils AthenaOS enterprise intelligence platform

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Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth

October 8, 2026 9:10 AM EDT

Built on the Zeta Data Cloud, AthenaOS combines enterprise knowledge with Zeta intelligence, dynamically builds around a business objective and learns from every outcome to drive smarter decisions, faster actions and measurable growth Athena MCP, Zetas headless solution, brings Zeta intelligence into the applications, agents and workflows where enterprise teams already work New Athena Inference Model (AIM), developed in collaboration with Fireworks using NVIDIA Nemotron, brings specialized AI to specific AthenaOS use cases Zeta has begun work on development of a specialized AIM chip with partners to deliver faster intelligence... More