Xcel Brands and Paradium.AI to launch Cesar Millan pet co-brand in 2027

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Xcel Brands and Paradium.AI Unveil Groundbreaking "PetHelpful x Trust·Respect·Love by Cesar Millan" Co-Brand, Increasing the Co-Brands Reach from 21 Million to over 50 Million

October 8, 2026 8:00 AM EDT

NEW YORK, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. (NASDAQ: XELB) and Paradium.AI, Inc. (NYSE American: PAAI), owner of iconic media brands including Parade, Mens Journal, and more, today announced a transformative agreement to launch PetHelpful x Trust·Respect·Love by Cesar Millan. Targeted for a third-quarter 2027 retail launch, the co-brand represents a major evolution in the consumer lifestyle space, uniting a premier celebrity expert with a massive, always-on digital publishing engine.

The collaboration bridges a critical gap in modern retail. While traditional publishing... More