Bundesliga resolves 89% of fan queries on first contact via ServiceNow

Go back to Bundesliga resolves 89% of fan queries on first contact via ServiceNow

Bundesliga resolves 89 percent of fan questions at first contact with ServiceNow CRM

October 7, 2026 1:00 AM EDT

ServiceNow becomes Official CRM Partner, expanding its role as Official Workflow Partner

Seven digital fan channels now run on a single platform

MUNICH--(BUSINESS WIRE)-- Bundesliga, the top professional football league in Germany, has selected ServiceNow (NYSE: NOW), the Super Intelligence Control Tower for business reinvention, as its... More