Bundesliga resolves 89% of fan queries on first contact via ServiceNow
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Bundesliga resolves 89 percent of fan questions at first contact with ServiceNow CRM
October 7, 2026 1:00 AM EDTServiceNow becomes Official CRM Partner, expanding its role as Official Workflow Partner
Seven digital fan channels now run on a single platform
MUNICH--(BUSINESS WIRE)-- Bundesliga, the top professional football league in Germany, has selected ServiceNow (NYSE: NOW), the Super Intelligence Control Tower for business reinvention, as its... More



