NielsenIQ selected by Maverik as analytics provider

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Go back to NielsenIQ selected by Maverik as analytics provider

NIQ and Maverik Announce Strategic Retail Collaboration

October 6, 2026 6:45 AM EDT

Leading national convenience store and fuel retailer selects NIQ as its customer insights and analytics provider

CHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic retail collaboration with Maverik Adventures First Stop, the leading convenience store and fuel retailer operating more than 830 locations in 20 states from the Midwest to the West Coast. Maverik has selected NIQ as its customer insights and analytics provider, leveraging NIQ's consumer intelligence capabilities to create a unified platform for its retailer-supplier network and enhance its existing data... More