Thinx launches athleisure-style period underwear priced at $56

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Go back to Thinx launches athleisure-style period underwear priced at $56

THINX INTRODUCES BUTTERFLY SHORTS, REDEFINING WHAT PERIOD UNDERWEAR CAN LOOK LIKE

October 6, 2026 6:00 AM EDT

The latest Thinx innovation combines leakproof protection and everyday wearability in a style designed to move beyond the underwear drawer.

CHICAGO, Oct. 6, 2026 /PRNewswire/ -- Thinx, the #1-selling reusable period underwear brand (based on grocery, drug, mass, & dollar units, 52 weeks thru 9/5/26), today announced the launch of Butterfly Shorts, a new category-bending style that blurs the line between apparel and period care.

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