e.l.f. Beauty launches fragrance and body care line with holiday collection

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Go back to e.l.f. Beauty launches fragrance and body care line with holiday collection

e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway

October 5, 2026 12:01 AM EDT

e.l.f. POP transports e.l.f.'s community to sensorial destinations, starting with an arctic-inspired holiday launch

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Brands, including of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports consumers to sensorial destinations through signature scents. The category expansions debut with e.l.f. POP: Tromsø, a... More