NIQ integrates Google's Meridian into its marketing platform

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Go back to NIQ integrates Google's Meridian into its marketing platform

NIQ Expands Google Relationship with Meridian Integration into NIQ Cadence™

September 30, 2026 6:30 AM EDT

Meridian, Googles open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence, accelerating the path from measurement to continuous marketing optimization in one connected workflow. 

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its relationship with Google through the integration of Meridian, Google's open-source MMM framework, into NIQ Cadence, NIQ's AI-native marketing effectiveness operating system. The strategic partnership gives marketers a single place to measure marketing performance and act on it, shortening the distance between insights and optimization.

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