CarMax names new digital chief, promotes strategy head
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CarMax Announces Leadership Appointments to Further Unify End-to-End Customer Experience, Advance Strategy for Growth
September 29, 2026 6:00 AM EDTElizabeth Dirgins joins CarMax as Executive Vice President, Chief Digital and Customer Officer, effective October 5 Newly created role further unifies end-to-end customer experience, from customer acquisition through vehicle transaction Dirgins joins CarMax from Volkswagen Financial Services, where she most recently served as Chief Digital Officer for the North American region and brings two decades of digital product and customer experience leadership Jeff Campbell, a CarMax leader for a decade, promoted to Senior Vice President, Strategy Campbell leads newly centralized function that brings together... More
