MNTN and AppsFlyer link Connected TV ads to mobile app actions

Go back to MNTN and AppsFlyer link Connected TV ads to mobile app actions

MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results

September 28, 2026 9:00 AM EDT

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance.

NEW YORK--(BUSINESS WIRE)-- MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, today announced an expanded integration with AppsFlyer, the Modern Marketing Cloud, that gives marketers a clearer view of how their Performance TV campaigns drive app installs and in-app actions. For mobile app marketers, that closes one of TVs biggest measurement gaps: connecting an ad... More