Adobe partners with NHL as official AI and marketing partner

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Go back to Adobe partners with NHL as official AI and marketing partner

Adobe and the National Hockey League Partner to Deliver AI-Powered Fan Experiences Globally

September 28, 2026 8:00 AM EDT

As an Official Creative, Marketing and AI Partner of the National Hockey League (NHL), Adobe is providing AI technology to support the NHLs global expansion efforts, delivering the ability to highly personalize fan experiences and enable individual creativity. As the game moves beyond the arena and across digital channels, Adobe CX Enterprise solutions will activate AI for the NHL to deliver the right fan experience, at just the right moment. In the future, the partnership could give fans AI-powered tools to express their love of the sport and its... More