Best Buy and Amazon expand Fire TV deal to include ad inventory

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Go back to Best Buy and Amazon expand Fire TV deal to include ad inventory

Best Buy and Amazon Expand Fire TV Partnership, Opening Fire TV Ad Inventory to Best Buy Ads

September 23, 2026 7:00 AM EDT

Expanded partnership continues to bring Fire TV to the full Insignia television lineup while creating new connected TV advertising opportunities through Best Buy Ads

MINNEAPOLIS & SEATTLE--(BUSINESS WIRE)-- Best Buy and Amazon announced an expanded multiyear Fire TV partnership that will continue bringing the Fire TV experience to Insignia TVs and create more connected TV (CTV) advertising opportunities through Best Buy Ads, powered by Amazon Ads technology. Beginning February 2027, Best Buy Ads will use Amazon Ads programmatic technology, including AI-powered tools, to help brands plan, activate, optimize and measure advertising... More