Taboola launches Realize ID identity tool for performance marketers

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Go back to Taboola launches Realize ID identity tool for performance marketers

Taboola Launches Realize ID to Overcome Data Fragmentation and Drive Incremental Growth for Performance Marketers; Advertisers See 2.4x Uplift in Conversion Efficiency

September 22, 2026 9:00 AM EDT

NEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA) today announced the launch of Realize ID, a sophisticated, unified mapping offering designed to help performance marketers capture and act on open-web intent as soon as it emerges. This identity offering has already driven up to 2.4x increase in conversion efficiency thanks to signal-enriched predicted intent models

Todays performance marketers... More