Peloton launches foldable treadmill with Miley campaign

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Peloton Debuts the Peloton Tread Flex alongside Miley in 'Let Yourself Run' Creative Campaign

September 22, 2026 8:15 AM EDT

Set to Mileys new single Bass Persuades, the campaign introduces Peloton's first-ever foldable treadmill to redefine running as a joyful, emotional release

NEW YORK--(BUSINESS WIRE)-- Peloton (NASDAQ: PTON) today announced the launch of "Let Yourself Run," the next chapter of its "Let Yourself Go" brand platform, partnering with Grammy® Award-winning, multi-platinum global superstar Miley to debut the Peloton Tread Flex. The campaign spotlights Mileys new single "Bass Persuades" from her recently released tenth studio album,... More