Wayfair launches brand campaign featuring Matthew Stafford

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Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home

September 21, 2026 7:00 AM EDT

The platform debuts with a new brand campaign featuring professional quarterback Matthew Stafford and his family, alongside expanded football partnerships

BOSTON, Sept. 21, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today unveiled "Wayfair Delivers," a new brand platform centered on how Wayfair delivers the quality, value, trusted experience and emotional moments that give customers... More