On Holding stock jumps premarket after signing Real Madrid star Kylian Mbappé

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Go back to On Holding stock jumps premarket after signing Real Madrid star Kylian Mbappé

BMO Capital Reiterates Market Perform Rating on On Holding AG (ONON)

September 18, 2026 9:33 AM EDT

BMO Capital analyst Kelly Crago reiterated a Market Perform rating and $28.00 price target on On Holding AG (NYSE: ONON).

The analyst comments "Ahead of ONON's investor day on September 22, the company announced the highly anticipated signing of global football superstar Kylian Mbappé alongside its announced entry into the global football category. This announcement may help investors better frame the bull case for ONON's long-term growth algo amidst fears of a slowdown in lifestyle sneakers. We expect management to frame the LT global football opportunity next week, but see below for more thoughts on the... More