Pinterest launches visual search ads for performance advertisers

Go back to Pinterest launches visual search ads for performance advertisers

Pinterest Launches Visual Search Ads to Expand Performance Advertising Across Visual Discovery

September 17, 2026 6:00 AM EDT

New offering helps brands reach consumers at key decision-making moments through visual search

SAN FRANCISCO--(BUSINESS WIRE)-- Pinterest today announced Visual Search Ads, a new performance advertising solution designed to help brands reach consumers through visual search and high-intent discovery moments on the platform.

Announced at Pinterest Presents, the companys annual global advertiser summit, Visual Search Ads place advertisers prominently within Pinterest Search Results and Pin closeups, connecting brands with users as they visually search, compare options and move closer to a decision.

Pinterest users conduct more than 80 billion searches... More