Wurl launches CTV contextual targeting platform for DSPs

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Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV

September 15, 2026 10:00 AM EDT

New offering gives DSPs a direct path to premium, contextually enriched CTV inventory

PALO ALTO, Calif.--(BUSINESS WIRE)-- Wurl, a leader in the streaming TV industry, today announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between... More