NIQ expands Homescan panels in Singapore and Hong Kong

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Go back to NIQ expands Homescan panels in Singapore and Hong Kong

NIQ Expands Shopper Intelligence Capabilities in Singapore and Hong Kong Through Enhanced Homescan Coverage

September 14, 2026 9:00 PM EDT

Enhanced Homescan panels increase categories available for monthly analysis by 85% in Singapore and 64% in Hong Kong

CHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that its expanded Homescan consumer panels are now available in Singapore and Hong Kong. The enhancements have increased the number of categories available for reliable monthly analysis by 85% in Singapore and 64% in Hong Kong, giving brands and retailers a more detailed view of who is buying, where they shop and what drives their choices.

As shopper behavior continues to evolve... More