NIQ launches digital purchase audience tool in five European markets

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Go back to NIQ launches digital purchase audience tool in five European markets

NIQ Launches Digital Purchase GeoAudiences Across Europe

September 15, 2026 6:00 AM EDT

Building on NIQ's GeoPurchase capabilities, the new solution extends geographic purchase intelligence into digital-first categories across Europe

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Digital Purchase GeoAudiences across five European markets. The new solution extends NIQs geographic audience capabilities into digital-first categories including travel, automotive, technology, telecommunications and financial services.

The launch expands NIQs GeoPurchase offering, which currently provides syndicated audiences across 13 international markets. Digital Purchase GeoAudiences address growing demand from advertisers for purchase-informed audience intelligence across a broader range of... More