Magnite runs first agentic ad campaign in EMEA with Amnet France

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Go back to Magnite runs first agentic ad campaign in EMEA with Amnet France

Magnite Launches First Agentic Campaign in EMEA With Amnet France

September 8, 2026 3:00 AM EDT

PARIS, Sept. 08, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the launch of its first agentic campaign in EMEA in collaboration with the trading desk, Amnet France. The results offer a real-world look at the benefits agentic buying can have on improving the outcomes of premium CTV campaigns.

Using natural language prompts, Amnet leveraged Magnites buyer agent to build and activate a video campaign through ClearLine on behalf of a leading automotive manufacturer. Through Magnite Orchestration, the Magnite buyer agent communicated with... More