rhode to launch at Sephora across 19 European countries in Sept. 2026

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Go back to rhode to launch at Sephora across 19 European countries in Sept. 2026

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

August 31, 2026 9:00 AM EDT

PARIS--(BUSINESS WIRE)-- rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.

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