Form 8-K Morningstar, Inc. For: Aug 25
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Morningstar Q&A: AI Pricing, PitchBook Growth and Private Markets
August 25, 2026 4:26 PM EDTMorningstar on Tuesday published a new investor Q&A outlining how it plans to monetize AI-driven workflows, defend the value of its core platforms and capitalize on growing demand for private-market data.
The most important theme was pricing. Morningstar said traditional seat-based models may become less useful as AI allows customers to do more work with fewer employees. The company is therefore experimenting with value-based and consumption-based pricing, where fees are tied more closely to the economic value or volume of data consumed rather than simply the number of users.
That shift could be particularly important for... More
