Bernstein on China Online Beauty: Very Weak July Performance

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Go back to Bernstein on China Online Beauty: Very Weak July Performance

Jefferies cuts China online beauty outlook after July slowdown

August 17, 2026 10:08 AM EDT

Investing.com -- China's online beauty market contracted 3% in July compared to a 10% increase in the same month last year, according to new data from Jefferies based on Meritco tracking.

The decline affected both major categories, with skincare sales falling 2.4% and color cosmetics dropping 3%. Combined sales of skincare and color cosmetics, which account for over 80% of China's... More