Informa TechTarget launches B2B AI brand assessment tool

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Go back to Informa TechTarget launches B2B AI brand assessment tool

Informa TechTarget Launches the ‘B2B AI Authority Index’ to Assess Brand Health in the AI-Mediated B2B Buyer’s Journey

August 11, 2026 2:00 PM EDT

New diagnostic tool helps B2B marketers assess their visibility and perceived relevance to the 94%* of B2B buyers who use AI to research solutions.

NEWTON, Mass.--(BUSINESS WIRE)-- Informa TechTarget (Nasdaq: TTGT)an indispensable partner for B2B intelligence, media, and marketing solutionstoday announced the launch of the B2B AI Authority Index: a diagnostic tool designed to help B2B marketers assess and enhance their brand's ability to influence buyers in AI-mediated purchase journeys. The index addresses a critical challenge facing B2B... More