EA launches advertising platform for brand integrations in games
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Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences
June 15, 2026 7:00 AM EDTConnecting brands to highly engaged audiences through an exclusive EA SPORTS Partner Program, in-game integrations, creative partnerships, and scalable advertising capabilities across EAs global portfolio
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of... More

