EA launches advertising platform for brand integrations in games

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Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences

June 15, 2026 7:00 AM EDT

Connecting brands to highly engaged audiences through an exclusive EA SPORTS Partner Program, in-game integrations, creative partnerships, and scalable advertising capabilities across EAs global portfolio

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of... More