PubMatic and Havas complete first AI-powered CTV campaign in Spain
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PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
June 9, 2026 11:23 AM EDTThe campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access to premium CTV inventory for measurable efficiency gains
MADRID--(BUSINESS WIRE)-- PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with Havas for client Movistar, part of Telefónica Group, a leading provider of telecommunication services. The campaign marks a key milestone in the adoption of agentic AI within programmatic media buying across Europe, bringing new levels of automation,... More
