Salesforce becomes official tournament supporter for FIFA World Cups 2026, 2027

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Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™

June 5, 2026 6:00 AM EDT

Partnership brings the Agentforce 360 portfolio, including Slack, to the worlds largest sporting events powering workforce operations, host city collaboration, and AI-driven fan engagement.

SAN FRANCISCO & ZURICH--(BUSINESS WIRE)-- Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026 in North America and Europe and the FIFA Women's World Cup 2027 in North America and the host country Brazil. The multi-tournament partnership brings together the most-watched sporting events on the planet with... More