Starboard expands retail partnership with Princess Cruises to eight more ships

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Starboard and Princess Cruises Expand Retail Partnership Across Half of Princess Cruises’ Global Fleet

June 2, 2026 9:00 AM EDT

Starboard to assume retail operations on eight additional Princess ships beginning in October, following successful debut aboard Star Princess

MIAMI--(BUSINESS WIRE)-- Starboard, the company that is reimagining retail for the worlds leading vacation brands, today announced an expansion of its partnership with Princess Cruises, extending Starboard-managed retail experiences across half of Princesss... More