Prudential launches Elevate annuity suite for independent marketing organizations

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Prudential Retirement Expands Retail Distribution Through Independent Marketing Organizations, Launches New ‘Elevate’ Product Suite

June 2, 2026 9:00 AM EDT

NEWARK, N.J.--(BUSINESS WIRE)-- Prudential Financial, Inc. (NYSE: PRU) today announced the launch of Elevate, a suite of retirement products designed for the independent marketing organization (IMO) channel, reinforcing the companys commitment to growing its retail annuity distribution footprint to reach more financial professionals and help more customers protect their lifes work.

The IMO channel represents a growing segment of the individual retirement marketplace. Prudentials new Elevate Accumulator Fixed Indexed Annuity and Elevate Income Fixed Indexed Annuity broaden the companys addressable market opportunity by... More