SoFi launches AI-powered financial coaching tool for premium members
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Introducing SoFi Coach: An AI-Powered Financial Guide to Help Members Get Their Money Right
June 2, 2026 9:00 AM EDTSoFis new chat-based platform brings together AI and Financial Planner-backed insights to help members turn their financial ambitions into clear, personalized plans.
SAN FRANCISCO--(BUSINESS WIRE)-- SoFi Technologies, Inc.(NASDAQ: SOFI), the everything app for digital financial services, today announced the launch of SoFi Coach, an AI-powered chat that delivers personalized financial insights. SoFi Coach is rolling out today, starting with SoFi Plus members. Built alongside SoFis team of financial planners, SoFi Coach helps members track, budget, save, and invest, all within the SoFi... More
