GoPro hires Houlihan Lokey to explore potential sale

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GoPro Retains Investment Bank Houlihan Lokey to Pursue Strategic Alternatives

May 13, 2026 9:00 AM EDT

SAN MATEO, Calif., May 13, 2026 /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ: GPRO) today announced that it has retained Houlihan Lokey, Inc. ("Houlihan Lokey"), a leading global investment bank with strong ties into defense and consumer sectors, to serve as its financial advisor as the Company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro's May 11 announcement that it has initiated a process to evaluate several unsolicited inbound strategic... More