Build-A-Bear launches wearable plush line and expands product categories
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Build-A-Bear Debuts Its First-Ever Wearable Plush as It Expands into Three New Categories
May 7, 2026 10:22 AM EDTThe retailtainment brand introduces a creative twist on summer with new Slushie Plushies, Mashimals and Beary Goods
ST. LOUIS, May 7, 2026 /PRNewswire/ --Â Build-A-Bear Workshop, Inc., the iconic retail brand known for "adding a little more heart to life," today launched Slushie Plushies, its first-ever wearable plush, alongside its Summer Stuff You Love collection. The summer collection features the brand's new Mashimals and Beary Goods innovation, marking expansion into formats built around consumer trends, gifting, customization and style.
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