IBM adds AI features to Scuderia Ferrari mobile app
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IBM Debuts New AI-Powered Features for the Scuderia Ferrari App
May 1, 2026 9:00 AM EDTFan engagement accelerates one year after relaunch
ARMONK, N.Y., May 1, 2026 /PRNewswire/ -- As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix, IBM (NYSE: IBM) and Ferrari today introduced new and enhanced AI powered capabilities to the Scuderia Ferrari app experience. The highly interactive features were designed to bring Scuderia Ferrari's passionate global fanbase of nearly 400 million Tifosi... More
