Match Group invests $100 million in dating platform Sniffies
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Match Group Invests $100 Million in Fast-Growing Platform Sniffies for GBTQ Men
April 27, 2026 4:15 PM EDTMinority investment with path to full ownership underscores strong conviction in one of the category's largest segments
LOS ANGELES, April 27, 2026 /PRNewswire/ -- Match Group (NASDAQ: MTCH) today announced a $100 million investment in Sniffies, a cruising map and fast-growing platform serving non-heterosexual men. The investment represents a significant minority ownership stake and includes the option to acquire the remaining equity in the future.
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