NIQ launches Commerce Lab to develop AI commerce infrastructure
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NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce
April 23, 2026 7:00 AM EDTCHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, and measurement systems that power how products are discovered, evaluated, and purchased in AI-mediated environments.
This includes what the industry often refers to as agentic commerce, but extends across quick commerce, social commerce, and other emerging channelswhere AI is becoming the common layer shaping how consumers navigate choices and how decisions are made in real... More
