Braze reports 457% ROI from AI-powered customer engagement platform
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Braze Unveils New Research Showing How AI, Data, and Decisioning Are Redefining Customer Engagement
April 23, 2026 4:00 AM EDTNew TEI study and Cowry report reveal a widening gap between brands that drive measurable outcomes and those falling behind in the AI era
LONDON--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging, today released two new research studies from Forrester Consulting and Cowry that highlight fundamental shifts in how brands must approach customer engagement in the age of AI.
Together, the findings show that while AI adoption is nearly universal, most organizations are still struggling to translate that... More
