Roku reaches 100 million streaming households milestone

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Roku Surpasses 100 Million Streaming Households, a Historic Milestone for the Streaming Era

April 16, 2026 8:31 AM EDT

The milestone underscores Rokus role as the leading TV streaming platform while the global shift to streaming accelerates

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the companys scale and momentum. This achievement reflects the broader shift in viewing habits, as streaming becomes the primary way people watch TV. Households around the globe watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the many Roku TV models built by our global hardware partners. All... More