TKO partners with Supersure for multiyear UFC, Zuffa Boxing sponsorship deal
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TKO and Supersure Announce Official Multiyear Marketing Partnership Across UFC, Zuffa Boxing & UFC BJJ
April 10, 2026 8:00 AM EDTLAS VEGAS--(BUSINESS WIRE)-- TKO Group Holdings, Inc. (NYSE: TKO) today announced a multiyear sponsorship agreement with Supersure, a technology-enabled licensed insurance agency, in which Supersure will be integrated within UFC, Zuffa Boxing, and UFC BJJ events in the United States, providing Supersure with unprecedented reach and exposure with engaged sports fans.
Under the new agreement, Supersure will become the Official Small Business Insurance & Commercial Brokerage Technology Partner across UFC, Zuffa Boxing, and UFC BJJ, marking the first time TKO... More
