Harley-Davidson launches RIDE brand platform with new visual identity
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HARLEY-DAVIDSON LAUNCHES RIDE
April 9, 2026 11:00 AM EDTA New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage
MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE: HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. Â
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