NIQ reports Reckitt achieved 65% faster research with AI screening tool
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Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research
April 7, 2026 6:41 AM EDTCase study shows faster development and stronger-performing concepts
CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitts use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomesbringing more relevant products to market, faster.
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