Shake Shack launches Project Catalyst to expand tech capabilities
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Shake Shack Introduces Project Catalyst to Scale Core Technology, AI, and Digital Capabilities On Road To 1,500 Company-Operated Shacks
April 1, 2026 8:00 AM EDTTechnology strategy will improve core systems, enhance AI capabilities, and launch the brands first-ever loyalty platform to support the next phase of growth and deliver Enlightened Hospitality at scale
The Company Reiterates First Quarter and Fiscal Year 2026 Guidance
NEW YORK--(BUSINESS WIRE)-- Shake Shack Inc. (Shake Shack or the Company) (NYSE: SHAK) today announced Project Catalyst, a comprehensive technology initiative to scale its digital, data, and operational platforms as the Company expands to 1,500 Company-operated Shacks.
Grounded in Shake Shacks commitment to Enlightened Hospitality, Project... More
