Brunswick gains outboard market share at boat show
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Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show
March 31, 2026 9:00 AM EDTMETTAWA, Ill., March 31, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the global leader in marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North Americas leading marine trade shows. Two standout achievements defined Brunswicks presence: Mercury Marines continued growth in outboard share and retail sales growth for the Companys premium boat brands.
Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brands continued success with saltwater boat builders.
Meanwhile, Brunswicks... More
