Sportradar launches Playradar iGaming brand targeting global operators
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Sportradar Launches iGaming Brand Playradar, Combining Sports Data Expertise with Casino Content for Global Operators
March 24, 2026 7:10 AM EDTNew brand to connect sportsbook and casino experiences through proprietary hybrid content
ST. GALLEN, Switzerland, March 24, 2026 (GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the launch of Playradar, a dedicated brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to global operators. This represents the next step in the evolution of Sportradars iGaming business. Â
Leading this expansion, Sportradar recently appointed Edo Haitin, former CEO of Playtech Live, to lead its... More
