Zeta Global launches Athena AI agent for marketing teams
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Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era
March 24, 2026 6:00 AM EDTAthena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth
NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced the general availability of Athena by Zeta, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision. Built for chief marketing officers and marketing leaders, Athena is now available to all Zeta... More
